We use cookies to constantly optimize our website by analyzing the site visits. For more information about the cookies we use and how to disable them, please see our Privacy Policy.








University University Team Biehl, Brigitte

Prof. Dr.
Brigitte Biehl

Programme Director

for the B.A. Creative Industries Management & M.A. International Management (Creative Industries) |Professor for Media and Communication Management | Director of the "Institut für Weiterbildung in der Kreativindustrie (IWK)"

Telephone: +49 30-2332066-19

Send an email


Degree scheme coordinator: Creative Industries Management (B.A.)
Professor of Communication and Media Management

Brigitte Biehl (Biehl-Missal)’s research and teaching is in the broad area of creative approaches to management. Her study background is in theatre, film and media studies and business studies. Her PhD is from Goethe University Frankfurt and she also studied in Paris (Université Paris Nanterre) and Wales (University of Wales), and obtained a Postgraduate Certificate for Teaching in Higher Education from Aberystwyth University in the UK.

She has professional experience in Public Relations (Ketchum Pleon) and journalism (Frankfurter Rundschau, dpa) and is a freelance management communications consultant and trainer (Dialektik for Business). 

Brigitte has worked as a professor and lecturer for BSP Business School Berlin, Essex Business School at The University of Essex, and the School of Management and Business at Aberystwyth University, Wales.Invited seminars were held at Leibniz University Hanover (Institut für Interdisziplinäre Arbeitswissenschaft), Goethe University Frankfurt (Theaterwissenschaft), Universität für angewandte Kunst Wien, Zhejiang University Hangzhou, China.



Research Areas

  • Art of management, aesthetic approaches to management and organisation, artistic interventions (arts in business)
  • Leadership (theory and leadership training and development) 
  • Performance Studies, Dance Studies and DJ studies 
  • Visual studies 
  • Chinese Microfilm Wei Movie 
  • Women in management 
  • Critical management studies 
  • Organisational space, marketing and consumption spaces, architecture 
  • Management communications, Public Relations (CEO communications, events, rhetoric) 



Membership of Professional Bodies

  • Organizational Aesthetics Journal (Editor) 
  • VIDA Scholars Critical Management Studies Women’s Association (Member) 
  • AACORN – The Arts, Aesthetics, Creativity and Organisations Research Network (Member) 
  • InVisio – International Network for Visual Studies in Organizations (Member) 
  • Higher Education Academy HEA (Fellow) 
  • EGOS European Group for Organisational Studies (Member)





key note speeches/ invited speeches (selection)

  • Biehl, B. (2019) Dance in New Areas: Integrating dance methods into businesses and management for personal and leadership development. Sanymyung University G-ACE International Conference, “Organization and Management for Dance”, Sangmyung Art Center, Seoul, 24.5.
  • Biehl, B. (2019) Creative city traditions. Techno Music in Berlin and its effects on the creative scene. Bilgi University Festival Project 05 “Anonymous”, Istanbul, 10.5.
  • Biehl, B. (2018) Im Zwischenraum: Künstlerisch-kreative Erfahrungen als Kompetenz in digitalen Welten. BarCamp: Kulturelle Bildung im Digitalen Zeitalter #kub20xx (MUTIK), Zeche Zollverein, Essen, 3.12.
  • Biehl, B. (2018) Wirtschaftsästhetik. Ästhetik und Kunst als Inspirationsquelle. 10. KulturInvest-Kongress “100 Impulse zwischen Ästhetik und Effizienz”, Causales, Radialsystem, 12.11.
  • Biehl, B. (2018) ‘Dance and Leadership: How leaders and followers relate and influence each other’, Leading and Facilitating within Practice Development in Healthcare, Enhancing Practice Conference 2018, Basel, Schweiz, 22.8.
  • Biehl, B. (2017) ‘Organizations Challenged by Art’, Member of the Panel, Artformutations Conference “When management questions contemporary mutations through arts”, ABRIR, PSL Paris Dauphine Université, Université Paris 1 Panthéon-Sorbonne, Paris, France 20.12.
  • Biehl-Missal, B. (2017) ‘Aesthetic Capitalism Research in an Era of Cultural Creativity’, International Conference on Contemporary Art and Anthropology: Exploring the Atate of the Art in Fashion Studies Zhejiang University, Hangzhou, China, 23.9. 


articles (selection)

edited special issues/ invited commentaries

book chapters

Prof. Dr. Biehl’s full research profile on Researchgate

Office hours

regular: Wednesday 11 - 12