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Studies Master M.A. International Management - Focus on Creative Management

In English

International Management - Focus on Creative Management
Master of Arts

Take part in our new interdisciplinary management programme A coorporation of the SRH University Berlin and the SRH Hochschule der populären Künste (hdpk) in Berlin

Apply now Download info material

Your contact for this study programme

Brigitte Biehl

Our new programme aims to educate the next generation of creative managers - Business talents with global and innovative mindsets who deal with different environments and unexpected changes.

During the programme students are based in Berlin, Germany’s creative and cultural hub, and will be provided with a learning experience on two Berlin campuses – each with a different academic focus and culture.

"International Management - Focus on Creative Management" links cutting-edge international management theories with with creative approaches. Students get to know advanced management knowledge including contract and risk management and know how to evaluate projects and drive innovation in companies.

The curriculum includes modules on Digital Business Management, Marketing Management and Foreign Trade as well as Strategic Management, so Master's students are proficient in all business areas.

The "Creative Management" focus equips students with expertise how the arts, music and film impact on management theories and practice. They learn about aesthetics in organisations, corporate sound and film making and they are able to apply arts-based methods such as storytelling or songwriting in a multitude of environments for organisational development.

Business organisations are integrating creative processes in their approaches to strategic and day-to-day management and leadership. On a general level, with regard to the extensive changes taking place in society, the economy, and technology, 21st-century organisations need to engage in new, more spontaneous, and more innovative ways of managing. While working on projects, students get to improve their observation and communication skills and are able to strengthen their negotiation, project management, intercultural and team-working skills. Equipped with a well-rounded management education that includes business and creative modules, they become experts who are able to work in a range of industries, professions and countries.

Apply now Download info material

Your contact for this study programme

Brigitte Biehl

  • Overview
All facts at a glance
Degree Master of Arts
Credit Points


Duration of Study

4 semesters

Start Date

Winter semester (September)

Admission Requirements

Bachelor’s degree or equivalent, proof of English language proficiency and successful participation in the selection process. The study programme is open for business students or non business students with or without professional experience.

Languages English
Application deadline

For Non-EU applications: 15 May | For EU: 15 July

Applications for vacated places are possible up until the beginning of the respective semester.


Students from EU/EEA countries: EUR 700,- per month

Students from non-EU/non-EEA countries: EUR 790,- per month

Further information on tuition, matriculation fees and various financing options can be found here. Please feel free to contact us if you have any questions.

Mandatory Internship

during the the fourth semester

Content, Objective and Course Structure

The English-speaking programme “International Management – Focus on Creative Management” deals with general management topics such as Global Strategies, Risk and Contract Management and Innovation and Project Management as well as arts-based management methods and techniques. Students get hands-on experience in internships and projects and get to strenghten their soft, networking and leadership skills.

Knowledge, experience and personality

Professional, social, methodological and practical skills: thanks to the newly developed curriculum, our study programme provides you with comprehensive skills. The international profile of our university and the intercultural character of our student body strengthen your personality.

SRH offers you the ideal conditions to thrive in a multicultural world. We strongly believe that acquiring and enhancing your diversity competence is a crucial part of your personal and professional growth. As part of this educational path we offer a range of intercultural events, excursions and language courses (German: beginner’s, intermediate and advanced level; Spanish and French: beginner’s level) which qualify you for the German or international job market.

Internship and Career Service

The curriculum includes an internship and industry projects so students get to apply their professional knowledge to real business issues. They gain insight into the challenges faced by international companies and cultural institutions and expand their professional network.

International Advisory Board

The primary purpose of the international advisory board is to counsel the programme director on developing a strong professional profile for the programme and keeping it up to date. Another task of the advisory board is to make suggestions for activities and events that will help students build their personal resumes and facilitate their entry into the job market. Finally, the board makes recommendations for further developments of the programme. The international advisory board has regular meetings at SRH Hochschule Berlin and additional experts, researchers, and administrators are frequently invited to these meetings.

Members of the board

Module Overview:

1. Semester

  • International Contractual Management
  • Risk Management in Value Creation
  • Negotiation and Conflict Management
  • Operations and Project Management
  • Business Analysis and Planning
  • Arts, Aesthetics and Management

2. Semester

  • The Art of Leadership: Learning how to look
  • The Groove of Business: Music and Management
  • Film and Storytelling
  • Digital Business Management
  • Technological Foresight and Commercialisation Strategies

3. Semester

  • Human Resource Management & Ethical Leadership
  • Legal Framework for Foreign Trade
  • Risk Management in Financing
  • Leadership and Global Strategic Management
  • International Marketing Management
  • Creative Management Development

4. Semester

  • Master Seminar/Artistic Research
  • Internship
  • Master Thesis
Career Perspectives

The Master programme “International Management” is the ideal stepping stone for an international career. The large variety of specialisations and the programme’s practical approach provide graduates with the best conditions to enter the job market upon graduation and to start a successful career.

Advance your career with a Master's degree

Our graduates are global citizens who work in high management positions in MNEs, small organisations or in the fast-paced startup scene.

Areas of work:

  • International Strategic Management
  • Business Development
  • Risk and Contract Management
  • Management positions in international companies and the creative industries
  • Communications and Marketing

Pursue a doctor’s degree

The international Master’s degree does not only prepare you for leading management positions, but also for an academic career and a PhD.


Get your career started at SRH Hochschule Berlin and apply for our International Management programme. Here you find information about admission requirements and your next steps towards studying at SRH.

You can start your studies at SRH Hochschule Berlin in the winter semester. Just apply online now. We will check your application carefully and, if the documents are in order, invite you to an interview.

Admission requirements

Admission requirements vary according to the educational background and nationality of candidates.

The basic requirements are:

  • Bachelor’s degree or equivalent
  • Personal or telephone interview

Applications of international candidates are examined individually to determine if they fulfil the admission requirements.

Proof of language skills

The following English proficiency tests are accepted:

  • TOEFL 87 ibt
  • TOEIC Listening/Reading 785, Speaking 160, Writing 150
  • IELTS (academic) 6.5 CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • Pearson English Test Academic (PTE-A): 59 points



Questions about the programme? Contact us.

Study Advisor

Prof. Dr. Brigitte Biehl

Programme Director

for the B.A. Creative Industries Management & M.A. International Management (Creative Industries) |Professor for Media and Communication Management | Director of the "Institut für Weiterbildung in der Kreativindustrie (IWK)"
Telephone +49 30-2332066-19 Send an email

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Further Information

Living and Studying in Berlin
Application & Admission
drei Personen sitzen an einem Tisch
Facilities & Services
International focus
M.A. Erlebniskommunikation
Master of Arts