B.A. Creative Industries Management
The cultural and creative industries have been thriving globally and Berlin is a hot-spot for the international creative industries – making it the perfect place for your creative studies and for gaining international experience. As a B.A. Creative Industries Management student, you will learn to support, market and manage success in the creative industries. The programme will also prepare you to start your own business, or to work within and across traditional industries, where companies increasingly look for innovative approaches to management.
As an English-language programme in the heart of cosmopolitan Berlin, the B.A. Creative Industries Management attracts German students who cherish learning and working across cultural boundaries, as well as international students from all over the world.
|Degree||Bachelor of Arts|
|Duration of Study||
Summer term (1 April) | Winter term (1 October)
Entrance qualification for German universities. Please check your qualification here.
during the 5th semester
Winter-term: For Non-EU applications: 30 May | For EU: 30 July
Applications for vacated places are possible up until the beginning of the respective semester.
Students from EU/EEA countries: EUR 650,- per month
Students from non-EU/non-EEA countries: EUR 750,- per month
>> Important: As of 16 June 2020 there is a change in the enrolment fee: €500 (EU/EEA students; €900 (Non-EU/EEA students). <<
Further information on tuition, matriculation fees and various financing options can be found here. Please feel free to contact us if you have any questions.
For the B.A. Creative Industries Management we have adapted all-time management classics to the complex and dynamic creative world. Communication and networking, research and entrepreneurship have been added to the course to develop your interpersonal and leadership skills. In the course of your studies, you will be able to specialise in three different areas: Music, Visual Arts (Film, Art Market, Performative Arts) or General Creative Industries Management (Music, Visual Arts, Software & Games, Leisure & Entertainment). In these modules, you will work with fellow students on interdisciplinary projects. Additionally, we help you to find a work placement which is integrated into the study programme. You will benefit from hdpk’s music and design study programmes and its diverse network across the creative sector. By joining the B.A. Creative Industries Management, you become part of a diverse, international, and supportive community, whose members co-create their learning experiences on a day-to-day basis.
First semester – Media and Creative Industries
In the first semester, students will dive into the world of creative industries and get an introduction into Media Studies. They will also look into different Creative Businesses and Business Strategies. Students will also tackle their first practical assignment right away and will plan and carry out a project from one of the following programme focuses: Music, Visual Arts or General Creative Industries Management.
Second semester – Marketing and Communications
In the second semester, students will deal with the topics International Marketing Management, Marketing and Society and Intercultural communication. In this semester students will also realise another interdisciplinary project from one of the three focus areas with their fellow students and develop their organisational and personal skills.
Third semester – Digital Work
In this semester students will acquire an in-depth understanding of the influence of the digital world on creative industries management. They will look into digital and marketing communications management, digital media technology and learn how to work with digital content practically. This is framed by media law so that students can handle issues of copyright, trademark and licensing. Students will also carry out another project from one of the three focus areas.
Fourth semester – Managing Finances
Being able to gain funding, work with budget and to invoice your work is an essential skill when working in the creative industries. Students will therefore deal with accounting and finance topics in this semester. Students will learn and apply structured Project Management concepts and methods, and develop their management research methods in conjunction with innovative artistic approaches to research. Additionally, they will carry out an entrepreneurial lab project in the SRH Start-up Lab.
Fifth semester – Internship/Study abroad/Incubator
In the fifth semester, students will either do an internship with a company of their choice or an exchange semester with a university abroad or an incubator for their entrepreneurial business idea with the SRH start-up-lab. The internship/exchange/ incubator semester corresponds to a student workload of 750 hours and is credited with 30 CP.
Sixth semester – Leadership & Career Development
Students will learn to communicate strategically with different publics in Public Relations & Artist Management, and will be able to apply these techniques to further their own leadership style and work success in Creative Career Development and Organisation & Leadership. Another module on Research Methods will prepare students for the upcoming Bachelor thesis, before students will work on their final focus project.
Seventh semester – Research & Innovation
Innovation Management and Creative Entrepreneurship are part of the of the syllabus in the last semester and will provide students with the knowledge and skills needed to deal with the growing demand for innovative approaches in the business and creative world. This is linked to critical analysis of Popular Culture as the pervasive social reality of ever-changing creative newness. The seventh semester is also dedicated to the writing of the bachelor thesis, which will be accompanied by a colloquium.
The B.A. Creative Industries Management offers you many opportunities in the broad area of the creative and cultural industries and beyond. The potential areas of work include creative occupations, such as marketing, communications, innovation and change, as well as general management. Our students typically seek to positions themselves at the intersection of creativity and business. This includes companies (from large media corporations to local start-ups), business associations (including international associations, policy makers and local players), agencies (advertising, marketing and public relations), and service providers to the creative industries (content producers, technical services, artists, designers).
- Businesses in the creative industries (e.g., advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research & development, software, computer games, electronic publishing, tourism and leisure, and TV/radio)
- Professional service firms, delivering services to the creative industries (e.g. Communication, event, and marketing agencies)
- Businesses in other industries, which are seeking creative talent in areas such as innovation and change management
- Marketing departments and media relations departments in companies
- Business associations and policy makers in the field
- Freelancer and entrepreneur with their own business
The B.A. Creative Industries Management prepares you for a subsequent M.A. in many other fields. Graduates of this programme who wish to continue their studies will be ready to pursue their studies in other M.A. programmes in Germany and internationally.
“Show what you’ve got!” – How to apply for the Bachelor programme Creative Industries at hdpk in Berlin: The admission procedure includes your online application and an entrance interview in Berlin.
Applicants to the SRH Hochschule der populären Künste (hdpk) must have either general entrance qualification for university or for advanced technical college and, as part of the enrolment procedure, will be asked to provide evidence of their aesthetic-technical/design talents.
Please upload your applications online in our application portal.
Please submit the following documents:
- Cover letter stating: Why are you interested in studying with us? What are your expectations? What are your professional perspectives?
- Personal data sheet, together with passport photo, place, date, signature
- School leaving certificate: notarised copy, may be handed in later
- In case you have previously studied at another university, please provide de-registration certificate (may also be handed in later)
We have summarised more detailed information about the application for you. You can upload you
Following your successful pre-selection screening, you will be invited for a personal interview. This will allow us to assess your study-programme-specific knowledge, your creativity and your motivation, and will give you the opportunity to ask more detailed questions. The entrance interview consists of a 30-minute interview with a professor, focusing on your abilities, interests and personal motivation for studying Creative Industries Management with us in Berlin. For more information regarding our admissions process please contact our advisory service.
An unconventional study programme for creative minds
» Our students often choose our programme as an alternative to conventional business study programmes. They prefer working in smaller, diverse and international groups and on practical projects. Some have clear career aims from the start, others don’t, but everybody finds his or her very own way! « Prof. Dr. Brigitte Biehl, Director of Studies B.A. Creative Industries Management
» Aside from learning to apply management tools to the creative industries, our programme enables you to develop personal mastery and create meaningful collective purpose among the diverse members of teams.« Prof. Dr. Svenja Tams, Professor of Management, Organizations & Leadership
Consulting Committee Creative Industries Management
We are working with experts from the cultural and creative industries who contribute to the development of the degree scheme. As professional experts in the creative world, they help to adapt the content of the study programme to the continuously changing markets, policies and contexts. They also support us in developing new offerings and co-operations between students and businesses.
- Dr Suzanne Royal (Independent Curator and Art Consultant)
- Gerhard Buchholz (Visit Berlin, Berlin Tourismus & Kongress GmbH; Political Affairs & Strategy City Development Issues, Tourism for All & Sports)
- Hans-Conrad Walter (Cultural Brands - Cultural Marketing and Cultural Sponsoring, Executive Director)
B.A. Creative Industries Management
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Director of B.A. Creative Industries Management
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