B.A. Creative Industries Management
The cultural and creative industries have been thriving globally and Berlin is a hot-spot for the creative industries – making it the perfect place for your studies. Creative heads need creative leaders and with the B.A. Creative Industries Management programme students will learn to support, market and manage success in the creative industries. The degree will also prepare students to start their own business, or to work in a more traditional industry where companies increasingly look for innovative approaches to management.
|Degree||Bachelor of Arts|
|Duration of Study||
Summer term (1 April) | Winter term (1 October)
Entrance qualification for German universities. Please check your qualification here.
during the 5th semester
Winter-term: For Non-EU applications: 15 May | For EU: 15 July
Applications for vacated places are possible up until the beginning of the respective semester.
Students from EU/EEA countries: EUR 650,- per month
Students from non-EU/non-EEA countries: EUR 750,- per month
Further information on tuition, matriculation fees and various financing options can be found here. Please feel free to contact us if you have any questions.
For the B.A. Creative Industries Management we have adapted all-time management classics to the complex and dynamic creative world. Communication and networking, research and entrepreneurship have been added to the course to develop your interpersonal and leadership skills. In the course of their studies, students will be able to specialise in three different areas: Music, Visual Arts (Film, Art Market, Performative Arts) or General Creative Industries Management (Music, Visual Arts, Software & Games, Leisure & Entertainment). In these modules, students will carry out interdisciplinary projects with fellow students. They will benefit from the hdpk’s music and design study programmes and its diverse network across the creative sector.
First semester – Media and Creative Industries
In the first semester, students will dive into the world of creative industries and get an introduction into Media Studies. They will also look into different Creative Businesses and Business Strategies. Students will also tackle their first practical assignment right away and will plan and carry out a project from one of the following programme focuses: Music, Visual Arts or General Creative Industries Management.
Second semester – Marketing and Communications
In the second semester, students will deal with the topics International Marketing Management, Marketing and Society and Intercultural communication. In this semester students will also realise another interdisciplinary project from one of the three focus areas with their fellow students and develop their organisational and personal skills.
Third semester – Digital Work
In this semester students will acquire an in-depth understanding of the influence of the digital world on creative industries management. They will look into digital and marketing communications management, digital media technology and learn how to work with digital content practically. This is framed by media law so that students can handle issues of copyright, trademark and licensing. Students will also carry out another project from one of the three focus areas.
Fourth semester – Managing Finances
Being able to gain funding, work with budget and to invoice your work is an essential skill when working in the creative industries. Students will therefore deal with accounting and finance topics in this semester. Students will learn and apply structured Project Management concepts and methods, and develop their management research methods in conjunction with innovative artistic approaches to research. Additionally, they will carry out an entrepreneurial lab project in the SRH Start-up Lab.
Fifth semester – Internship/Study abroad
In the fifth semester, students will either do an internship or exchange semester. The internship/exchange semester corresponds to a student workload of 750 hours and is credited with 30 CP.
Sixth semester – Leadership & Career Development
Students will learn to communicate strategically with different publics in Public Relations & Artist Management, and will be able to apply these techniques to further their own leadership style and work success in Creative Career Development and Organisation & Leadership. Another module on Research Methods will prepare students for the upcoming Bachelor thesis, before students will work on their final focus project.
Seventh semester – Research & Innovation
Innovation Management and Creative Entrepreneurship are part of the of the syllabus in the last semester and will provide students with the knowledge and skills needed to deal with the growing demand for innovative approaches in the business and creative world. This is linked to critical analysis of Popular Culture as the pervasive social reality of ever-changing creative newness. The seventh semester is also dedicated to the writing of the bachelor thesis, which will be accompanied by a colloquium.
The B.A. Creative Industries Management offers you many opportunities in the broad area of the creative and cultural industries and beyond. This includes companies (from large media corporations to local start-ups), business associations (including international associations, policy makers and local players), agencies (advertising, marketing and public relations), and service providers to the creative industries (content producers, technical services, artists, designers).
The potential area of work includes marketing, communications and management functions in more traditional companies that seek innovative approaches such as artistic and creative inspiration to enhance and make more sustainable their daily business.
- Businesses in the creative industries sector
- Service companies for the creative industries
- Business associations and policy makers in the field
- Tourism and leisure management
- Communication, event, and marketing agencies
- Marketing departments and media relations departments in companies
- Market research institutes
- Freelancer and entrepreneur with your own business
The B.A. Creative Industries Management prepares you for a subsequent M.A. in many other fields. Graduates of this programme who wish to continue their studies will be ready to pursue their studies in other M.A. programmes in Germany and internationally.
“Show what you’ve got!” – How to apply for the Bachelor programme Creative Industries at hdpk in Berlin: The admission procedure includes your online application and an entrance interview in Berlin.
Applicants to the SRH Hochschule der populären Künste (hdpk) must have either general entrance qualification for university or for advanced technical college and, as part of the enrolment procedure, will be asked to provide evidence of their aesthetic-technical/design talents.
Please upload your applications online in our application portal.
Please submit the following documents:
- Cover letter stating: Why are you interested in studying with us? What are your expectations? What are your professional perspectives?
- Personal data sheet, together with passport photo, place, date, signature
- School leaving certificate: notarised copy, may be handed in later
- In case you have previously studied at another university, please provide de-registration certificate (may also be handed in later)
We have summarised more detailed information about the application for you. You can upload you
Following your successful pre-selection screening, you will be invited for a personal interview. This will allow us to assess your study-programme-specific knowledge, your creativity and your motivation, and will give you the opportunity to ask more detailed questions. The entrance interview consists of a 30-minute interview conducted by two teachers/lecturers, focussing on your abilities, interests and personal motivation to study Creative Industries Management with us in Berlin. For more information regarding our entrance examination, please contact our advisory service.
Consulting Committee Creative Industries Management
We are working with experts from the cultural and creative industries who contribute to the development of the degree scheme. As professional experts in the creative world, they help to adapt the content of the study programme to the continuously changing markets, policies and contexts. They also support us in developing new offerings and co-operations between students and businesses.
- Dr Suzanne Royal (Curator, Enter Art Foundation)
- Gerhard Buchholz (Visit Berlin, Berlin Tourismus & Kongress GmbH; Political Affairs & Strategy City Development Issues, Tourism for All & Sports)
- Hans-Conrad Walter (Cultural Brands - Cultural Marketing and Cultural Sponsoring, Executive Director)
B.A. Creative Industries Management
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