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Unique combination of arts and management: Practical modules bring students from all study programs together

A broad range of exciting practical projects are offered across the Berlin School of Popular Arts this term. These projects bring management students, artists and creatives together to work under expert guidance. Students from the B.A. Creative Industries Management develop their skills through projects in music, performing arts, fashion and other fields, and get inspiration from these areas.

The Berlin School of Popular Arts offers a range of practical modules. These modules reflect the SRH competence-oriented research and education (CORE) principle. Every semester, students pick one experiential module to develop creatively their practical knowledge, methods, social and personal skills.

While business schools around the globe increasingly bring artists into the classroom for one-off creativity workshops, integrating the arts and management forms an inherent aspect of the B.A. Creative Industries Management. At the Berlin School of Popular Arts, our own art professors, artists-in-training, and established creative industries practitioners from our network contribute towards students’ professional development. Management students benefit from a range of specialist and advanced offers that the School’s arts programs have on offer, and thereby work jointly with fellow students from music and creative programmes.

Creative Industries Management students can tailor their bi-annual module choice according to their interest, selecting modules from the areas of: 1. music; 2. visual arts; 3. creative writing, or 4. general (if they want the full scope).P ractical Projects cover four areas:

Creative Writing

Creative Writing (Prof. Dr. Nadja Sennewald):
Do you love writing? Then bring your laptop and start exploring basic rules of storytelling and creativity techniques with Sennewald, the Head of Studies of the creative writing and texting Bachelor program. Participants discover the usefulness and potential of storytelling skills and understand the many opportunities for people who write texts and stories across many different areas of the creative industries.

NaNoWriMo - National Writing Month (Prof. Dr. Katrin Girgensohn):
Girgensohn, who is also an author, literature performer and researcher in the area of learning and writing, guides the students to complete their own literary piece of work. They participate in the "National Novel Writing Month" and are set off to produce 50.000 words in November. Regular writing labs accompany this process.

Writing About Exhibitions in a Globalized Art World (Hili Perlson, summer term):
Working with Perlson, a writer, editor, critic, and lecturer specializing in art and contemporary culture, students examine booming art exhibitions. Participants visit an art space and write a review that focuses on a specific aspect (a curatorial theme, a section of the exhibition, a featured artist, etc.). Before penning their review, students discuss how to crystallize the angle of their piece, and how to put together a pitch to editors.

General Creative Industries

Luxury, Consumption & Sustainability (Leisure & Entertainment) (Prof. Dr. Brigitte Biehl, Prof. Dr. Svenja Tams):
Starting from different definitions of “luxury” (prestige, status, materiality, healthy bodies, “new rich” working conditions), we approach “sustainability" as both an issue and consumption trend. We explore how the luxury market benefits from and impacts on the creative industries and vice versa, for example with artist-brand co-operations and with popular media promoting luxury consumption (rappers, reality TV, etc.). We gauge ways in which the creative industries can foster new and possibly more sustainability-oriented ways of producing and consuming.

Artepreneurs 3.0:
In cooperation with ICN Business School Campus Paris, Nancy and Berlin, students work in intercultural groups on the Artepreneur project. With the support of professional artists and management coaches, they develop their own ideas for an art-performance.

Podcast (Tim Thaler):
Working with the renowned media expert Tim Thaler (Björn Krass), who is active in radio, journalism, podcasting, music business and consulting in the creative industries, students explore how successful podcasts work and how to manage them. Thereby, they also learn from Thaler’s expertise in rhetoric and communication coaching.

Games (Prof. Dr. Jens Junge):
Participants develop their game idea and concept. The gaming expert, Jens Junge, is an entrepreneur in the games industry and a researcher in marketing and game studies (ludology).

Creative consulting for company (Prof. Dr. Svenja Tams):
Students work on a real-life brand management and marketing communications issue, presented by our creative enterprise partner from fashion and/or book publishing. In the process, students also develop their management consulting and leadership competences. They have ownership for developing the client relationship in a professional way, delivering collective outcomes and outputs for them, and working as part of a team.


S.O.S - Songs of Substance (Jocelyn B. Smith):
The internationally renowned singer Smith has created Songs of Substance to find creative solutions to issues like sexism and populist thinking. S.O.S. encourages artists on an international level to create content that carries a strong message and conveys values to young generations and generations to come. The SOS platform comprises a music feed on YouTube and podcasts. It includes artists and other people working in fields such as culture, politics and business.

Live Electronic Performance (Prof. Tilman Ehrhorn):
Erhhorn is a saxophonist, woodwind player, composer, sound designer, producer and musical supervisor. In collaboration with him, students work through live performance scenarios and produce a live electronic performance for a public audience.

Modular synthesis (Prof. Jörg Remy):
Working with the composer and sound designer Remy, management students join students from the Audio Design programme. They learn how modular synthesizers work, such as the EMS Synthi A, Moog Modular and ARP 2600. They develop the technical fundamentals of creating simple patches and how the systems can be used in the context of sound design or as effect units. 

Map the German electronic music industry (Mantu Overbeck):
Working with a professional from the music industry, students research a comprehensive list of all participants in the German electronic music scene for online publication. The field includes bookers, promoter, publishers, manager, and others. The map serves as a support tool for work in the industry and reveals new ways in which field players can connect.

Music for a catwalk show (Tillman Dehnhard):
In cooperation with the Department of Fashion of Kunsthochschule Berlin Weißensee, students develop music for a digital fashion show. Catwalk-videos are produced with fellow students from Music Production, Popular Music and Audio Design.

Chamber concerts (Prof. Dr. Robert Keßler):
Under the guidance of international jazz artist Keßler, students organize a weekly concert series at the School of Popular Arts, where students present their music, readings, audio, performance, and business idea.

Visual Arts

Art Market (Frank Alva Buecheler and Dr. Suzanne Royal, summer term):
Working with art historian and curator Dr. Royal, and gallerist, theater maker and political activist Buecheler, students visit art places. They learn to speak about art and develop their network in the industry. They experience the beautiful and challenging sides of the international art market and deepen their understanding of the range of management tasks in this field.

Film and TV (Prof. Sonja Umstätter, summer term):
Students learn how to use a film camera and equipment, and gain a theoretical understanding of how the film industry works and what the roles of managers are. Umstätter, who is a film maker and producer, explains how the industry works and how people in the field work together.

Performing Arts (Sandy Schwermer, summer term):
Working in a co-creative way, students develop a stage performance, which they present both live and online with artist and performance group manager Schwermer. Participants use the theatrical laboratory as a space of social experimentation to develop ideas about the ways by which working together can be applied across the creative industries and beyond.

Photo: Chono Chibesakunda

Unser Kontakt

Prof. Dr. Brigitte Biehl


für den B.A. Creative Industries Management, M.A. International Management (Creative Leadership) | Professorin für Medien- & Kommunikationswissenschaften | Direktorin des "Institut für Weiterbildung in der Kreativindustrie (IWK)"
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