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“Pull the people to you”: Leaders can learn better online communication from artists

The B.A. Creative Industries Management brings the arts and leadership together, and student Yannick Curdt explores what lessons leaders can learn from creatives.

Some insights are presented in his online workshop with artists and academics.

In times of the coronavirus pandemic, organizations and their leaders face many challenges. One is “remote work” with online meetings and digital interactions. Talking into a black screen and missing out on visual cues of participants, on what they say, on eye contact and the overall atmosphere can be difficult. Speakers often feel lost and disconnected and find it difficult to connect to others, let alone motivate them for shared goals. Individuals at work need to find new ways to make communication efficient and productive, and require new methods to connect with each other.

Inspiration, methods and tools can be found by looking into the world of arts – a powerful source of newness and innovation. Musicians, performers and others quickly adapted to online interaction, drawing on their creative expertise. They provide us with some ideas and methods that everybody can use!

Yannick Curdt brought experts on the topic together at a talk at the first digital Festival (“Hullabaloo”) of SRH Berlin School of Popular Arts. In the workshop, Tim Thaler (Lecturer, Speech Coach, Journalist and “Radio Guillero”) illustrates how he uses some of the performance skills that he commonly employs on the job in the digital world. “Artists get in touch with all their senses”, Tim says to illustrate that this form of perception must be used in business meetings to understand “how people tick” as a prerequisite to connect to people. “You have to pull the people to you, the closer you are to the others, the easier they open up to you”. Dirk Peter Erchinger (Lecturer Drums and Music Production; Founder of Drumtrainer Berlin) explains how he struggles with latency online and how he uses his musical feeling and experience to build up a connection to the remote audience, from Berlin to Shanghai. Prof. Dr. Brigitte Biehl (Director of the SRH’s institute for professional development IWK) theoretically situates the need to learn from artists in today’s world that is volatile, uncertain, complex and ambiguous (VUCA). The institute brings artists and businesses in workshops and trainings together to learn new skills for this situation. Artists can inspire many new ways of working, driving innovation or also teach us how to communicate better with each other.

text: Yannick Curdt



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Prof. Dr. Brigitte Biehl


für den B.A. Creative Industries Management, M.A. International Management (Creative Leadership) | Professorin für Medien- & Kommunikationswissenschaften | Direktorin des "Institut für Weiterbildung in der Kreativindustrie (IWK)"
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