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News Detail

Followers, Likes and Views: An unexpected field of business.

Students of the B.A. Creative Industries Management “Digital Communication Management” module visited the company Social Media Daily GmbH (SMD) and got detailed insights into the business and the professional side of social media marketing.

 

 

Students of the B.A. Creative Industries Management “Digital Communication Management” module, headed by Prof. Dr. Conrad Heberling and accompanied by Prof. Dr. Brigitte Biehl, had the chance to visit the company Social Media Daily GmbH (SMD) based in Berlin. There they got detailed insights into the business and the professional side of social media marketing.

The students were also presented with a case study about how SMD modified and improved the social media presence of a jewellery business.

“Content is the new black”, Pascal Voß, Head of Project Management said while explaining how to build a new presence or improve an old one, online. From analysing the current status quo to creating a visual ID and having a clean feed the most important issue for Pascal Voß is consistency and continuity.

Jonas Kopka, the CEO of SMD, took ample time to tailor for the students of SRH a presentation that included aspects of the Creative Industries. He carefully explained how the first idea had evolved from scratch and how he started out with selling likes on eBay to end up building a very successful company in 2014.

Any kind of interaction, such as Followers, Likes and Views are the determining factors for the success of a social media account. This is why thousands of customers worldwide use the company’s service on a regular basis to “kickstart” their career or boost their profiles. “A very important step is to make sure growth is as gradual and authentic as possible”, the CEO said. This is the main reason why the company was named Social Media Daily.

What also makes SMD stand out is that the company continually tests all available resources and does target group analysis to pick the route that works best and that adds the most value to their customers´ endeavours to achieving success. The visit ended with a bright outlook for students wanting to work in the field of Digital Communication Management.

Text: Malina Petreus

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Prof. Dr. Brigitte Biehl

Studiengangsleiterin

für den B.A. Creative Industries Management & International Management (Creative Industries) | Professorin für Medien- & Kommunikationswissenschaften | Direktorin des "Institut für Weiterbildung in der Kreativindustrie (IWK)"
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