Developing new bridges between culture and business
Hans-Conrad Walter from Causales Cultural Brands explains students how to bring perfect partners in the growing market of cultural sponsoring together
Sponsoring is an area between the arts and other organisations and has gained increasing social and cultural relevance – not only in Germany, but internationally.
This is yet another possible area of work for those who have been educated as creative industries managers, as they understand arts and culture and see management opportunities. On the professional advisory board of the Creative Industries Management B.A. is Hans-Conrad Walter, managing director of Causales - Gesellschaft für Kulturmarketing und Kultursponsoring, one of the leading agencies for cultural marketing and cultural sponsorship in Europe.
Hans-Conrad Walter visited the Public Relations seminar with Prof. Dr. Biehl and provided several compelling examples of successful partnerships between businesses and cultural organizations. Causales has been advising corporations in their strategic planning of sponsoring processes for the past 13 years, providing consulting services to more than 125 culture providers and corporations. The company has brokered 270 sponsoring partnerships between culture, economy and the media in the German-speaking region, generating 7-digit total volumes, and drawing on their 44,000 European contacts.
Students got some real-life insights into how consulting of culture projects and the brand development processes happens, the development of marketing and sponsoring concepts, and the challenges and success stories of matching with compatible business sponsors.
For more information, please see: cultural-brands.com
Prof. Dr. Biehl will give a keynote speech at this year’s Culture Invest Congress (KulturInvest-Kongress). The motto is „100 Impulse im Spannungsfeld von Ästhetik und Effizienz“ (100 ideas between efficiency and aesthetics) at the 10th anniversary of this successful networking event for new approaches to culture management, culture funding and culture communications with 500 representatives from the worlds of culture, commerce and politics.